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如何快速跟上人工智能的步伐,实现人工智能营销

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Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

Automated thinking is now redefining the digital marketing world. For example, the Equals 3 marketing and advertising firm successfully pulled off the creation of the AI bot Lucy to analyze keywords, and The Grid agency uses AI Molly to create websites with little cost and time involved.

There are two things that the advancement of marketing has taught me throughout the years: to be obsessed with how technology is changing communications and to understand how it enables data processing at a level humans never could before. Being able to predict the future is something we’ve tried for quite some time, which is why AI has become an important tool that our agency uses for digital marketing efforts.

The New Standard For Marketing

Artificial intelligence is expected to generate $36.8 billion by 2025, according to a study done by Tractica. Here are some steps you can take to better understand and embrace AI:

1. Get rid of any doomsday prophecies.

The proceedings of the AAAI-17 suggest that worry and panic is a leading trend behind how AI is perceived by the public. This includes public figures like Elon Musk. But look on the positive side, and you'll see that AI is being used for a lot of good. For example, thanks to artificial intelligence, medicine and diagnoses are being revolutionized.

Daniela Rus, the director of MIT's computer science and AI lab, suggests that we have to work with AI as collaborators for optimal performance. Leave those uncertainties behind and see AI in a positive light.

2. Understand how AI works.

Before adopting AI, it's important to understand the basics of how it works. This goes beyond what it can do for your business -- how it can work for you on a personal level?

To see this in action, clear your web browser history. Now, open up five tabs. In each tab, search for a topic of interest. Read an article on each of the five topics and then close each tab. Return to your Google browser within a day or two and scroll past the centered Google search bar that rests right under the artistic display for the Google logo. What you’ll find are interesting topics that grab your attention. Scroll just below the search bar under Google’s logo, and a list of targeted content will be presented to you.

3. Determine how AI can help in scaling your business efforts.

AI programming can provide marketers with many things like forecast models, deeper analytics on consumers, automated adjustment within campaigns and the ability to save consumer profiles within its database. Figure out your needs and how you can scale them with this technology.

Personally, analytics has been our agency's biggest advantage to using AI. The web connects us in an interesting way, and we can now extract data on what people are doing, how and the reasons why. This gives us an advantage when tailoring the perfect message to the audience my agency is reaching.

4. Use AI to fuel your content strategy and understand what's trending.

Ride on the latest industry trends if you don’t want to start from scratch while still generating optimized content. Therefore, use topics that are trending if you’re hard-pressed to find something to write about. Take from current trends, but add your own twist to them as well.

Both Chrome and Google Search use AI to provide search results, which are based on a user's search history and patterns, including trends. These AI bots analyze data that’s accessed from across the world and look for common words used. Topics or searches that peak high in numbers become relevant based on Google and Chrome’s algorithm. This means that you can find out what’s truly trending around the web.

You can monitor Google’s autocomplete to uncover trends, or visit trends.google.com. This data is a result of things that trend and also helps things to trend even more. Web technology comprehends these concepts as they’re rated with importance. You can benefit from associating with these concepts through a method called aggregation. Trends are already in AI’s memory, and using those themes will boost your work as AI continually optimizes what it perceives as relevant.

You can aggregate content by using attributions to influential content that you find within your industry, be it finance, health and wellness, marketing or entrepreneurship. Some corporate agencies even write hundreds of posts about the same topic every month to build a sense of relevancy around their brand. Aggregate content focuses a trending topic onto one page or through one agency. All you need to do is bring the latest news, gossip and/or innovation of an industry together in one content piece. You’ll find major news outlets doing this by reporting on things that come from a different agency while also linking to that news channel. The work of that other agency is optimized, and any news outlet can benefit from it by associating with that data. You can, too.

Consider the points made above when adjusting and learning where your business can benefit. AI is only gaining more ground, and I hope you’re not left behind on the opportunity to optimize your efforts within the digital marketing sphere.

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人工智能(AI)是一类计算思维,可以模拟人类的思维过程。它分为机器学习和深度学习,两者都允许算法根据收到的数据进行自我教育,无论是上传还是环境。

自动化思维正在重新定义数字营销世界。例如,Equals 3营销和广告公司成功地完成了AI bot Lucy的创建, 以分析关键词,The Grid agency使用AI Molly 创建网站,花费很少的成本和时间。

多年来营销的进步教会了我两件事:痴迷于技术如何改变通信,并了解它如何在人类前所未有的水平上实现数据处理。能够预测未来是我们已经尝试了很长一段时间的事情,这就是为什么人工智能已成为我们的机构用于数字营销工作的重要工具。

营销新标准

根据Tractica的一项研究,人工智能预计到2025年将产生368亿美元。以下是您可以采取的一些步骤,以便更好地理解和接受AI:

1.摆脱任何世界末日的预言。

AAAI-17的程序 表明,担忧和恐慌是人们如何看待人工智能的主要趋势。这包括像埃隆马斯克这样的公众人物 。 但从积极的一面来看,你会发现AI正在被用于很多好处。例如,由于人工智能,医学和诊断正在发生革命性的变化。

麻省理工学院计算机科学与人工智能实验室主任Daniela Rus 建议我们必须与AI合作,以获得最佳性能。将这些不确定性抛在脑后,并以积极的态度看待人工智能。

2.了解AI的工作原理。

在采用AI之前,了解其工作原理非常重要。这超出了它可以为您的业务所做的事情 - 它如何在个人层面为您服务?

要查看此操作,请清除您的Web浏览器历史记录。现在,打开五个标签。在每个选项卡中,搜索感兴趣的主题。阅读有关五个主题的文章,然后关闭每个标签。在一两天内返回到您的Google浏览器,然后滚动到位于Google徽标艺术显示下方的居中Google搜索栏。你会发现什么是引起你注意的有趣话题。在Google徽标下方的搜索栏下方滚动,系统会向您显示目标内容列表。

3.确定AI如何帮助您扩展业务。

人工智能编程可以为营销人员提供许多内容,例如预测模型,对消费者的更深入分析,活动内的自动调整以及在其数据库中保存消费者档案的能力。了解您的需求以及如何使用此技术扩展它们。

就个人而言,分析一直是我们机构使用AI的最大优势。网络以一种有趣的方式连接我们,现在我们可以提取人们正在做什么,如何以及原因的数据。在为我的代理机构所接触的受众量身定制完美信息时,这为我们提供了优势。

4.使用AI来推动您的内容策略,并了解趋势。

如果您不想在开始优化内容的同时从头开始,请了解最新的行业趋势。因此,如果您很难找到要撰写的内容,请使用趋势主题。从目前的趋势来看,也可以为它们添加自己的变化。

Chrome和Google搜索都使用AI来提供搜索结果,这些搜索结果基于用户的搜索历史和模式,包括趋势。这些AI机器人分析从世界各地访问的数据并查找使用的常用词。根据Google和Chrome的算法,数量最高的主题或搜索变得相关。这意味着您可以了解网络上真正的趋势。

您可以监控Google的自动填充功能以发现趋势,或访问trends.google.com。这些数据是趋势的结果,也有助于事物更趋向趋势。Web技术理解这些概念,因为它们具有重要性。您可以通过称为聚合的方法与这些概念相关联 。趋势已经存在于AI的记忆中,并且使用这些主题将提升您的工作,因为AI会不断优化其认为相关的内容。

您可以使用归因于您在行业中找到的有影响力的内容来汇总内容,无论是财务,健康和保健,营销还是创业。一些公司机构甚至每个月都会写出数百个关于同一主题的帖子,以建立围绕其品牌的相关感。汇总内容将趋势主题集中在一个页面上或通过一个代理商。您所需要做的就是将一个行业的最新新闻,八卦和/或创新融合在一起。你可以通过报道来自不同机构的内容,同时链接到该新闻频道,找到主要新闻媒体。该其他机构的工作已经过优化,任何新闻媒体都可以通过与该数据相关联来从中受益。你也可以。

在调整和了解您的业务可以从中受益时,请考虑上面提到的要点。人工智能只是获得了更多的支持,我希望你不要落后于在数字营销领域内优化你的努力的机会。

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